Music video Animatic

MUSIC VIDEO ANALYSIS

Jhene Aiko - While we’re young
https://m.youtube.com/watch?v=LjvwRSKVQNs

The music video for Jhene Aiko’s While we’re young presents a young woman who suffers from short term memory loss, a man who she meets at a coffee shop every morning and inevitably forgets by the next day 'woos' her everyday

The video starts in the coffee shop where we meet both the man and woman individually for the first time, before they speak we already learn about the woman’s condition. The use of bright pastel colours creates a sense of positivity and optimism.             

                    

The music video can be seen as montage, often romantic, there is clips which are taken on phones making the video look more authentic such as the one above. The use of different types of clips and such a large number of them creates a sense of time passing. 

However the positivity is naive considering the consideration of the woman and therefore the reality is shown...

Throughout the video we see the man meeting the woman over and over again here we see a wide angle shot containing both of them with the sun setting in the background again adding to a very positive atmosphere.

The video ends with a clip of the two sitting on a car while the man explains to the woman their relationship, there is no performance within the music video as it is a narrative and the music almost serves as something in the background